Articles like this don’t make sense to me. Research shows that users have between 8 and 15 apps on their phone on average. Why then does it matter if there are 40,000 or 400,000 in the mobile marketplace?
Angry Birds - actual
Good summary. The key rule for me is number 2:
“Organizations must have a dedicated social media evangelist.”
Social media is just about talking to your customers. If you don’t have someone in your organisation with some authority and access to decision makers to fulfil this role, then you probably shouldn’t be doing it. You can get your intern to do it, and you definitely can’t outsource it to your agency.
US Debt Deal infographic - simple version. Borrow $2.1 trillion, cut $1 trillion (over 10 years!) and agree to form a committee to discuss a further $1.5 trillion in cuts.









