Microsoft Buy the World’s Biggest Interactive Agency

May 19th, 2007

Microsoft is going to buy aQuantive for $6 billion USD. aQuantive are the parent company for the largest digital/interactive agency in the world, Avenue A | Razorfish, as well as advertising technologies Atlas and Drive Performance Media.

This is big news. I know that Microsoft use Avenue A | Razorfish for all their interactive campaigns and work, so there is obviously a long term relationship.

Read the full article on cnet.

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