PwC: “Internet will remain the fastest-growing advertising medium globally”
June 22nd, 2006The PricewaterhouseCoopers “Global Entertainment and Media Outlook: 2006-2010″ report is forecasting an 18.1 percent CAGR, reaching $51.6 billion in 2010.
“We expect that Asia Pacific will remain the fastest-growing region for the industry, reflecting both the underlying economic growth and local developments and initiatives. The growth will be led by double-digit increases in internet, TV distribution, casino and other regulated gaming and videogames. Significantly, we also expect that the People’s Republic of China will pass Japan in 2009 to become the largest market in Asia Pacific.” Marcel Fenez, Asia Pacific leader of PricewaterhouseCoopers’ Entertainment & Media Practice.
Categories: Blinks, Measurable Marketing
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