Search Engine Optimisation (SEO) or Search Engine Advertising. Bill is in favour of SEA and I think this is the right idea. Traditional SEO tactics will become progressively less relevant. Google and others don’t want you to do SEO and they have billions of dollars to try and ignore all the little tricks and scams. Build your site from the ground up so that your content can be indexed and then put your money into search engine advertising.

Technorati Tags: SEA, SEO