The Tribble Ad Agency site is a parody site set up by search engine marketing (SEM) firms to poke holes in how traditional agencies tend to handle interactive projects. Here is an example of what you will find:

“The print media industry has been in decline for years as well as TV viewership among key age groups. However, we here at Tribble feel that what you don’t know won’t hurt you. We make our clients feel secure by telling them that the internet is NOT as big as it seems. It’s just a lot of “fluff” and is actually on the decline, in fact the Internet is just a fad. We love to spend our clients money in this way. It’s great for the ad agencies like ourselves because you can’t really track ROI with the print media strategy, so the client can’t tell how much we are wasting. It’s a wonderful feeling to see our clients’ budgets get blown out the water and yet the client believes that we did something, well something postive that is.”

Ouch! But hey…the truth hurts.