Posts categorised as Blinks
This is a fascinating look, by GigaOM, at how Web 2.0 is playing a part in the tragic California Fire Crisis.
I had posted about PayPerPost.com after I saw a presentation from their founder in New York earlier in the year. It seems they signed up TiVo for a campaign which was subsequently pulled.
PayPerPost is a marketplace where advertisers can pay bloggers to post up content allowing a marketer to seed a viral campaign. Bloggers who are paid to post must disclose that it is paid content, however, there is no shortage of critics who believe the concept of paid content will destroy the largely forthright nature of blogs in general.
It appears this is a similar issue to that which Microsoft faced when they gave Ferrari Acer laptops to bloggers when they launched Windows Vista. In that case, Microsoft was not very clear on what was expected of the blogger. It appeared to be a bribe when in fact all they really wanted to do was make it easy for bloggers to experience Vista without having to upgrade their own computer. They issued a statement later clarifying their position, but it was too late
TiVo paid for video clips to be posted on PayPerPost, but they didn’t make it explicit that this was essentially an ad.
The lesson for marketers is this:
You can not be disingenuous because you will get found out. If you are doing an advertising campaign, don’t try and dress it up as a consumer generated viral campaign, just be up front. Better yet, forget about trying to advertise and think about how you can truly engage with your customers in a conversation, not a campaign. That is the real opportunity online, not video ads.
For more on paid content read out Chad’s post “Why paid blogs will kill the blogosphere”
Technorati Tags: payperpost, tivo
Categories: Blinks, Consumer Generated Media, Measurable Marketing, Web 2.0
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Andy’s friend has launched a company called Skill-Pill.
They deliver 2 minute video courses to mobile devices such as smartphones, Blackberry and video iPod’s. They have teamed up with education partners such as Pearson Group, or can work with a corporate to adapt and deliver their existing training material.
This video from their site explains it in more detail. I love this concept.
UPDATE: Gerry from Skill-Pill tells me that it is not just new mobile devices and in fact they can support phones going back to the Nokia 6021. Even better.
Technorati Tags: e-learning 2.0, skill-pill, skillpill
